The Busers app faces the challenge of improving public transportation for users by providing them with real-time, reliable information about bus schedules. Many urban transit systems suffer from inconsistent information about delays, routes, and schedules, frustrating commuters who rely on public transportation. Busers aims to centralize and simplify this data, helping users manage their commutes efficiently.
One major problem is the current lack of accurate, up-to-date information available to bus riders, causing confusion and missed connections. Existing apps may not provide reliable updates, leaving users in the dark. The project must resolve this gap by ensuring precise data aggregation and delivery, reducing uncertainty for daily commuters.
Empathize
Interviews | Surveys | References | Pros & Cons | Requirements
Define
Personas | Needs | Traffic | Pareto | Information Architecture | Card Sorting
Ideate
Wireframes | A/B Testing | Concept Development
Prototype
Digital Prototyping | Information Architecture Refinements | Heuristics
Presentation
Conclution | Insights | Animation