2022
Diversified Group of Companies
Role:
Mid UX/UI Designer
Duration:
Feb 2022 - Apr 2022
Team:
Design Director, UX Designer, UX/UI Designer, Engineering
The redesign of the DAS website involves modernizing a division of Omnicom Group's digital presence. The challenge is to transform an outdated, inefficient, and difficult-to-navigate user experience into a more intuitive and visually appealing design. Additionally, aligning the design with the brand's evolving identity presents a challenge, as it must reflect the current and future state of the organization.
The outdated website experience leads to user frustration and navigation issues. Users find it difficult to access key services and information, resulting in poor engagement and conversion rates. The problem lies in translating an outdated web structure into a modern, streamlined experience that improves usability while maintaining brand integrity.
Ideate
High Fidelity Wireframes | Design System Logic
Prototype
Documentation | Hand-off
