Gilead

Pitch. The Gilead project is tasked with enhancing the online presence of a pharmaceutical company, which must cater to both healthcare professionals and patients. The challenge lies in delivering complex medical information in a way that is easily digestible for the general public while maintaining technical accuracy for professionals.

One of the problems is the disconnect between the user experience of healthcare professionals and patients. The platform needs to strike a balance between providing detailed clinical information for doctors and simple, actionable insights for patients. This complexity can result in users feeling overwhelmed or underinformed, depending on their role.