Fleishman Hillard, a globally recognized PR agency with a stellar reputation, faced a significant challenge: their current website did not reflect the attributes that positioned them as a top-tier player in the industry. With over 100 offices across 29 countries and a portfolio of award-winning campaigns, their online presence lacked the modern, professional representation of their stature. As a result, the website failed to convey their global influence, innovation, and impact effectively, which hindered the perception of their brand’s value in the digital space.
The primary issue was that Fleishman Hillard’s website was outdated and misaligned with the agency’s image as a leader in public relations. The site did not showcase their global reach, nor did it highlight the quality of their work in a compelling or user-friendly way. To address this, the goal was to design a modern, dynamic website that would encapsulate their reputation and showcase their breadth of services while enhancing user experience through a more intuitive and engaging design.
Interviews | Surveys | Data Analysis | Focus Groups
Personas | Journey Maps | References | Pros & Cons
User Flows | Information Arquitecture | Card Sorting
Wireframes | High Fidelity Wireframes | Design System Components & Logic
Usability Testing | Documentations | Hand-off
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