2020 Public Relations

Fleishman Hillard Web Redesign

NDA
Role Junior UX/UI Designer
Duration Aug 2020 - Feb 2021
Team Lead UX Designer, Creative Director, Visual Designers, UX designers, Project Manager & Engineering.
UX/UI Design Systems

Fleishman Hillard, a globally recognized PR agency with a stellar reputation, faced a significant challenge: their current website did not reflect the attributes that positioned them as a top-tier player in the industry. With over 100 offices across 29 countries and a portfolio of award-winning campaigns, their online presence lacked the modern, professional representation of their stature. As a result, the website failed to convey their global influence, innovation, and impact effectively, which hindered the perception of their brand’s value in the digital space.

The primary issue was that Fleishman Hillard’s website was outdated and misaligned with the agency’s image as a leader in public relations. The site did not showcase their global reach, nor did it highlight the quality of their work in a compelling or user-friendly way. To address this, the goal was to design a modern, dynamic website that would encapsulate their reputation and showcase their breadth of services while enhancing user experience through a more intuitive and engaging design.

Discovery

Interviews | Surveys | Data Analysis | Focus Groups

Define

Personas | Journey Maps | References | Pros & Cons

Ideate

User Flows | Information Arquitecture | Card Sorting

Prototype

Wireframes | High Fidelity Wireframes | Design System Components & Logic

Testings

Usability Testing | Documentations | Hand-off

This project is protected under NDA.
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